Mad Money Sound Effects
Another of the features that make the show stand out are the on-screen graphics and radio-like sound effects that Cramer activates during the show. The effects are activated with a panel of oversized red buttons, with the exception of sounds made after Cramer tosses his book to the floor after a caller mentions it (those sounds are made by the studio crew).
The effects are:
- sounds only:
- squealing pigs (a reference to someone holding a stock too long before selling, and missing out on the profits -- or as he says, "Bulls make money, bears make money, but pigs/hogs get slaughtered"--or some reference to a meat company when it is being discussed.)
- a screaming man falling out of a window and then crashing on the ground (a stock Cramer considers to be "killing everyone." Cramer sometimes calls this sound a "man out the window.")
- a wrecking train (a stock Cramer considers to be a disaster. Cramer calls this sound a "train wreck.")
- a train coming to a stop
- an National Football League referee calling, "Personal foul. Unsportsmanlike conduct." (unethical behavior by a company, or a question Cramer does not like, such as a caller trashing a Cramer favorite stock)
- an alarm in a diving submarine and the submarine captain commanding, "Dive!"
- a train conductor calling, "All aboard!"
- a ringing cash register (used when Cramer recommends selling all or part of a caller's current holding)
- a buzzing sound (buzzer); this is also activated by Cramer's staff to signify the end of The Lightning Round
- a bomb whizzing while in free fall and then exploding as it crashes
- a trumpet playing Call to the Post (a kind of bugle call, a horse racing reference) usually heard at the beginning of The Lightning Round
- Cramer uttering, "Sell, sell, sell." (triple sell)
- Cramer yelling "Don't buy! Don't buy!" (his line from a cameo in Arrested Development)
- a machine gun being fired
- a choir singing Hallelujah from Handel's Messiah (used when a caller asks whether to sell or hold on to a stock that has done well).
- a bowling ball knocking down pins ("pin action" reference)
- a truck beeping while backing up (usually used when he recommends large purchases of a stock, which he refers to as a "'Mon Back")
- a hotel reception bell
- a toilet flushing
- a guillotine's blade falling
- a heart monitor flatlining (generally referring to a stock that hasn't done anything, either upwards or downwards)
- a crowd cheering (commonly used when a caller's family--especially children--give Cramer a Booyah)
- an ominous voice saying "the house of pain" (used when a Cramer or caller's stock pick didn't do as well as hoped)
- a stampede (presumably of bulls)
- Cramer uttering, "Buy, buy, buy." (triple buy)
- a dog barking
- howling ghosts (a Halloween reference used to represent a probable disaster of a stock/company or a very risky stock to buy, sell or hold, but especially during Triple Witching Hour)
- a baby crying (preferably a girl toddler)
- playing of "The Stars and Stripes Forever" ("Stars and Stripes" reference)
- a jail cell closing, the pun being "sell" block
- a sultry-sounding female saying "house of pleasure" (used when a Cramer or caller's stock pick has done well; the opposite of "the house of pain")
- sounds heard after Cramer throws
his book to the side
- a high-pitched voice saying "oh!"
- monkeys screaming
- a doorbell ringing
- an explosion
- a man coughing
- a car wrecking
- a horse neighing
- an electric guitar playing a note
- a spring making a "boing" sound
- a "gong" sound
- water being splashed, possibly caused by a diver
Sometimes, Cramer will press certain red buttons at once as explained above altogether if he is highly upset about a stock. This has happened many times in the show's run.